Mobile-first innovations at J&J - Apps

LensPal or My First 30 Days mobile app for new users

For many first-time users, becoming comfortable handing contacts during the first 30 days determines whether you remain with contacts or drop out. LensPal is a mobile application that supports first-time wearers and keeps them using Acuvue beyond the initial trial period, providing daily tips, comfort tracking, access to educational video content, and social referral features to recommend a friend. Launched in Q3 in UK and France, further localization will take place throughout EMA and other regions in 2014. Metrics – downloads, engagement and shares – are currently being calculated.

​My First 30 Days UK.