Leading patient engagement & loyalty at Medtronic
I led consumer acquisition and retention at Medtronic Diabetes, including the development of a first-of-its-kind patient engagement...
Transforming consumer engagement at Coca-Cola
Building a millennial-friendly loyalty program and sharing the love My Coke Rewards is the largest CPG loyalty program in the U.S. with...
Driving global digital strategy at J&J
Aligning regions in design/content strategy within a decentralized culture Prior to my joining J&J Vision Care, there was no global...
Mobile-first innovations at J&J - Apps
LensPal or My First 30 Days mobile app for new users For many first-time users, becoming comfortable handing contacts during the first 30...
Mobile-first innovations at J&J - Responsive Design
AcuvueProfessional.com and Acuvue.com first J&J brand websites built using responsive design principles Research indicated that 80% of...
CRM and e-Commerce Innovations at J&J (Japan)
MyAcuvue CRM program to stem declining market share To counter decreasing market share and an older population aging out of the category,...
Organizational firsts at Citigroup: Social
First blog in Citi’s history to create authentic dialogue Coming out of the financial crisis, Citi’s CEO challenged our group to change...
Organizational firsts at Citigroup: Mobile
Citi’s first mobile advertising exploration (Apple iAd platform) In order to further express the innovation heritage of Citi and to gain...
Organizational firsts at Citigroup: Retail
Citi’s first retail digital merchandising pilot in the U.S. Leveraging learnings from “paperless branches” and smart banking...
Managing complex global e-Commerce operations
Responsible for the global deployment of UPS.com and … At UPS I managed the global deployment of UPS.com (100 + country sites in 20+...
