Mobile-first innovations at J&J - Responsive Design

AcuvueProfessional.com and Acuvue.com first J&J brand websites built using responsive design principles

Research indicated that 80% of our U.S. professional audiences rarely or never visited our professional sites because they did not find adequate value and could access similar information elsewhere in the vision care ecosystem. To align with data around increasing mobile penetration, we released a new publishing methodology and HCP-centric functionality simultaneously across desktop, tablet, and mobile for our U.S. professional and APAC consumer audiences. Since re-launch, we saw a 20% overall increase in traffic and a 35% reduction in bounce rate on our professional site, and increases is visit durations (57%), mobile traffic and eTrial registrations (40%) for our consumer sites.

Can be seen for B2B audience at AcuvueProfessional.com and B2C audience at Acuvue Korea.